Using the Media

Community Service Announcements

Most local newspapers and radio stations will be happy to promote the day if you provide them with a community service announcement. You could also send an announcement to community newsletters or library notices.

A community service announcement should be approximately 60 words in length, containing details of the day and the event you are planning. A contact number should be provided for inquiries.

Media Releases

A media release is one of the best ways to notify the media of an upcoming event or an important issue. A media release should contain details of the event - who, what, where, when, why and how. Provide background information on International Day of People with DisAbility and your organisation and a quote from your nominated spokesperson (preferably someone who attracts media attention). We have put together an example of a media release, which you can modify to suit your event.

One general rule to follow is that a media release should be concise and stick to the main points. Try to keep it to a maximum of one A4 page.

To ensure your release goes directly to the right people, write names of the relevant journalists, editors and chief of staff at the top of the release before it is sent. This information can be gained by using a media guide from your local library. Alternatively, you could ring the media outlet and ask for the appropriate contacts.

A follow up call will ensure that your release is not cast aside and it gives you another opportunity to discuss the International Day of People with DisAbility.

Photo Opportunities

Newspapers are always on the look out for a good photo opportunity. If you're planning an event for International Day of People with DisAbility, think how you can set up an interesting photo.

If you have the support of a local celebrity, Senator or Member of Parliament, try to capture them doing something out of the ordinary, such as participating in a basketball match, at a picnic or getting their face painted.

Timing

Timing is important for the media. If you are organising an event, fax your media release out one week before the event. This will give the media enough time to do some research (if needed) and schedule it into their diaries.

Fact Sheets & Backgrounders

You can copy the Fact Sheet and Backgrounder to send to the media with your release. The information provided in the Fact Sheet and Backgrounder can also be used in articles and media releases.